Windows & Door Frames – Sleek Or Chunky? A Look at the Characteristics of Metal, Timber and PVC

The style of your home and your own personal taste are significant factors in your choice of windows and doors. There are three main types of frame available – timber (‘hard’ or ‘soft’ woods), poly vinyl chloride (a chemical compound of chlorine, carbon and hydrogen) and metal (usually aluminium).

Aluminium is an abundant natural resource, non-brittle, non-corrosive, and an excellent conductor of heat and cold. Its malleability and corrosion-resistant properties, together with its stress-strain ratio, make aluminium an ideal medium for long-term use in buildings. Because it is a conductive metal, the construction of window and door frames needs to include a thermal break – a gap between the inside and outside sections of frame – just like the gap between two panes of glass in double glazing.

The strongest of the three basic types of frame materials is aluminium, which means that less frame is required (compared with wood or PVC) for a quality system, fit for purpose. This is particularly important for fully glazed folding or sliding patio doors where larger doors need strong and comparatively lightweight frames for easier maneuverability.

Typically, aluminium frames are thermally powder-coated with a tough, damage-resistant polymer than can be applied in a range of colours, a far stronger finish than can be achieved with paint or varnish.

Aluminium frames provide a sleek, contemporary look to a building. To create a light, practical, non-fussy feel to your home, aluminium frames are an excellent choice in natural white or graphite grey. To make a statement, frames can be ordered to complement a sunny blue sky, a verdant lawn, an azure sea, a golden sunset or high-tech metallic, to list but a few.

From the sleek, slim frames of aluminium to the bolder, chunkier frames of man-made PVC. Apart from budget considerations, PVC may be chosen for a modern look. It can be particularly effective on a pseudo-colonial or Disney-esque style of property, perhaps with PVC weather-boarding, popularly available in white or pale blue.

Cheap d-i-y PVC patio doors are a nightmare to live with in Britain’s fluctuating seasonal temperatures, sticking and twisting as brute force is necessarily applied during opening and closing in hot weather when you are most likely to want to open the patio doors. When considering the installation of PVC doors, particularly bifolds, it is essential to choose wisely.

For both “chunkiness” and versatility for the decorating enthusiast, timber frames offer an inexpensive medium for home-owners who enjoy property maintenance, varnishing or painting.

There’s no better medium than a wooden frame if you like to change your entire colour scheme every two or three years. To keep wood looking fresh, particularly with south-facing elevations, it needs nourishing and preserving regularly. This is a great opportunity for a make-over from white frames to green or black on painted wood.

However, to enhance the beauty of natural wood, particularly soft woods such as pine, annual maintenance is recommended so that damp doesn’t lead to black patches of mildew. All woods swell in the rain and shrink in the heat, some more than others, so French doors and bi-folding doors with wooden frames need to be researched carefully before installation. For example, budget d-i-y timber-framed doors can be difficult to open or close when swollen and may shrink to leave draughty gaps that you’ll live to regret every winter.

All three types of frame can offer full glass doors and windows for maximum light and vision. All can be found with Georgian, leaded light or bar style options. Both aluminium and PVC are easy to wipe clean.

Armed with this background information, the best way to make a decision is to find doors of each medium and use them but take care not to test the high quality models and expect the same results from budget models.

So… sleek aluminium or chunky PVC or wood, the choice is yours.


2010 – Top 10 Mobile Shopping Sites

Mobile shopping is definitely here.

According to the findings of ABI research, mobile shopping in the US accounted for $369 million sales in 2008. That figure jumped to $1.2 billion in 2009. And 2010 is projected to witness an estimated $2.4 billion in mobile purchases. But while the popularity of shopping from one’s mobile device is growing everyday, some of the biggest and most trusted web retailers in the industry continue to lag far behind in the mobile landscape. There are really only a handful of companies which are poised to reap the benefits of a growing mobile shopping market in 2010.

What helped a site make my list of 2010s Top 10 Mobile Shopping Sites?

I looked at depth of content, accessibility and searchability, user-friendly features and unique functionality. I looked for sites that rock, that made me stay and… shop awhile.

1. Crate and Barrel Mobile

Crate and Barrel may be new to the mobile space, but the home furnishings brand is quickly taking charge with a new mobile site that has just begun to resonate with customers. With the obvious goal of helping people shop Crate and Barrel’s complete catalog from anywhere in the world, Crate and Barrel has spruced up the conventional mobile shopping with a few attributes bound to be cloned by competitors in no time at all.

• Gift ideas galore! Don’t have any ideas yourself? No worries, Crate and Barrel on your mobile will promptly solve this issue
• Check in-store availability of the products you want
• The entire catalog of products is accessible and searchable from the mobile site
• Manage wedding and gift registries and favorite lists
• Product reviews, product reviews, and more product reviews – the good, the bad, and the ugly are all here

2. Fossil Mobile

Fossil professes its status as a purveyor of the finest (and most affordable) clothes, shoes, and accessories available in the retail world for both men and women today. That quest for excellence has similarly spilled over into the mobile web, where Fossil is now digging up deals and preserving a loyal customer base with a mobile website that is every bit as cool as it is uncomplicated.

• Sleek and visually appealing user interface ideal for sifting through Fossil’s massive inventory of watches, handbags, clothing, shoes, jewelry, etc.
• Create or manage your account
• Track shipments, view order status, and update your shopping cart
• Use specific keywords or item numbers to bring up specific product information
• Always a boatload of sales and bargain opportunities to gander through
• Register for email alerts from Fossil’s mobile site

3. REI Mobile

REI (Recreational Equipment Inc.) may not be as well known as Bass Pro Shops, but the outdoor recreation gear and sporting goods retailer has one gigantic leg up on the competition: a wicked cool mobile site. From backpacks and tents to portable cooking equipment and sleeping bags, REI serves up a dynamic mobile site that is a must for the avid outdoors enthusiast.

• Simple user interface with familiar REI look and feel
• Shop brands and REI-outlets
• Access expert advice from REI about everything from hiking to camping
• Sign up for Gearmail
• Check out the best and biggest sales across multiple product categories

4. Office Max Mobile

Easily one of the least known and most underutilized quality mobile shopping sites in existence, Office Max is finally gaining ground – and exposure for – for its awesome mobile features that take the convenience of customer service to a whole new level. Giving shoppers the ability to browse and buy products ranging from printer paper to office furniture, Office Max mobile leaves customers very little good reason to actually go into a physical Office Max store. A complete shopping experience is waiting to be found on your handset.

• Click-to-call functionality connects consumers with customer service reps
• Monitor weekly ads
• Manage your account
• View your still-in-progress shopping cart on the mobile site
• Easy product and order entry system

5. Barnes and Noble Mobile

Barnes and Noble, simply put, is one of the sexiest mobile websites around. It was hot on the iPhone last year and it will be even hotter this year. Boasting a variety of top notch attributes, Barnes and Noble is considered an exemplary model of all that a contemporary mobile shopping site should be.

• Reserve or purchase items for pickup at a nearby store
• Quickly browse and purchase eBooks
• Review order history/status
• Compile a wish list
• Purchase gift cards
• Soak up comprehensive product details for books, DVDs, and music

6. Target Mobile

While nothing may seem overtly new and exciting about Target, think again. 2010 will be the year of the coupon for Target shoppers. Now accepting mobile coupons for the first time in the retail giant’s long history, Target is making mobile shopping and discount shopping synonymous, all through the familiar and comfortable red and white portal of Target ‘s mobile website.

• Secure exclusive mobile coupons
• Browse registries
• Search in-depth category listings, product descriptions, customer ratings and reviews
• Find localized weekly ads and promotions

7. Walgreens Mobile

Out of left field, Walgreens has launched a mobile website that has become an incredibly hot mobile commodity in virtually no time at all. Both Walgreens Mobile and its corresponding iPhone app aim to deliver the convenience of the convenience store right to your handset. Low on flash but high on practicality, the straightforward, uncomplicated interface serves up exactly what you would expect – a mobile Walgreens experience.

• Refill prescriptions on the go
• View or order photos
• Browse products, their prices, and customer reviews
• Locate the nearest Walgreens store
• Take advantage of weekly ads and storewide promotions

8. Best Buy Mobile

Like no other consumer electronics retailer, Best Buy has developed a powerful mobile presence that is both widely utilized and respected by consumers. With the bulk of the site’s emphasis placed on consumer reviews and providing a wealth of helpful information, Best Buy Mobile is at the top of its game in the digital world and is poised to thrive as one of the most dominant mobile shopping sites of 2010.

• Perhaps the easiest check-out process of any retailer’s mobile website
• Up to date news, customer reviews, and fresh content features
• Detailed product searches and descriptions
• The latest in local ad campaigns

9. Dooney & Bourke Mobile

Dooney & Bourke may be a well known handbag and accessories retailer, but their mobile presence is brand spankin’ new. Giving their mobile female shoppers on-the go access to the latest (and trendiest) purses and accessories is a no-brainer. Launched at the end of 2009, Dooney & Bourke’s mobile site exemplifies a smooth but substantive mobile shopping experience from start to finish.

• Attractive user interface
• Neatly categorized among handbags, accessories, and other fashionable gift items
• Thirty shoppers can quickly peruse items under $100
• Specials, favorites, and new products are readily accessible
• Comprehensive product search functionality

10. Sunglass Hut Mobile

A trendy but practical accessory for all seasons, sunglasses can speak volumes about one’s sense of self, not to mention style. For this reason, it’s no wonder why the business of sunglasses has emerged as a multi-billion dollar industry. Consequently, Sunglass Hut has become one of the first major retail shades-specialists to step up to the plate with a quality mobile site.

• Expansive criteria selection of sunglasses brands, shapes, colors, etc.
• Easy login and registration
• Eye catching mobile design and straightforward navigation
• The latest markdowns from top brands like Dolce & Gabbana



Can you Make $5,000 For Writing One Article?

If you are a medical writer-or any type of writer-you can’t ignore the consumer-health market.

People are always looking for information to improve their health and the media knows it. Health-related articles are in the news every day-magazines, newspapers, Web sites, newsletters.

Did you know top consumer-health magazines pay up to $5,000 for a feature article? Some even pay $2.00 per word!

Pay rates for consumer health writing, of course, depend on several factors: whether the article is to be published in print or online, the type of article, the word count of the article/or the number of pages and whether diagrams, line drawings or photographs are included. Generally speaking, any article submitted to a magazine goes to a specific article editor, whereas any pictures or photographs go to an art or photographic editor. Both will have specific guidelines and rates, depending on the specific requirements of that magazine.

The standard average industry rates for writers are a general guide, but the reality can be very different. Smaller consumer health and other magazines can only afford the lower rates, whereas the larger magazines can afford considerably more. However, this does not by any means guarantee that each sized magazine is the same. In fact, the rates vary greatly. The following are the basic ranges expected by writers (freelance/staff/ghost), whether writing consumer health articles or other articles:

Print publications (freelance, staff and ghost writers):

* General Copy/News Articles/News Releases – $5 to $500/page

* Brochures/fact sheets: $50 to $1,000/project

* General advertising copy: $8 to $150/hour

* Advertising articles: $0.10 to $2/word, $5 to $3,000/article or $8 to $100/hour

* Medical reports/technical medical articles/General Consumer Health articles: $0.10 to $2/word, 50 to $16,000/project, or $8 to $125/hour

* Government publications (news stories/news releases/medical studies/medical reports: $1 to $3/word, $50 to $100,000/project, or $8 to $125/hour

* Newsletters (written only): $0.10 to $1.50/word, $50 to $6,000/issue, or $8 to $80/hour

Online Magazine/Web Content/General Website/Blog publications (freelance, staff and ghost writers):

* All types of articles and projects: 0.10 to $3/word, $2 to $3,000/article, $8 to $100/hour, or $50 to $16,000/project

The important thing to remember is that the rate of pay can be higher for writers that editors are more familiar with or have worked with before. New writers tend to accept these rates without question, which can hinder their ability to earn a livable income. In fact, the difference in the earning capacity of a new writer and an established writer, both of whom may possess equal and exceptional talent, is simply that the established writer has learned to negotiate pay rates and has kept a portfolio of their published works (self-published and other) as proof of their abilities. This is something that every new writer has to learn.



World News Mixed As 2009 Ended and 2010 Started – Why This Matters

Few can deny that 2009 was the year filled with rather doom and gloomy news. In fact, I believe the business world as well as Wall Street, along with most US citizens were happy to see 2009 to go. When all the news is good, investors and consumers should not be so joyous and euphoria, but rather consider the reality that what everyone thinks the stock market will keep going up forever, that’s about the time it starts to crash.

For instance, when Silicon Valley got completely out of control and everyone thought the dot-com was the new utopian age, the bubble burst. And about the time that everyone started buying real estate in a feeding frenzy at the top of the market with no money down, thinking they were going to make millions of dollars flipping houses, the whole thing game tumbling down, it’s like a child tipped over the checkerboard game.

This is why, I was rather optimistic when I noted that in the last couple weeks of 2009 – there were mixed news reports, some predicting a second coming, or double dip, while others were completely bullish. It’s easy to say in hindsight what would have seemed obvious back then, but that’s not really the case, and I’d like to go through some of the news events towards the end of 2009, the last couple weeks and explains some thoughts on some of these major headlines.

British Airways cabin crew unions are threatening a 12 day walkout over Christmas; which didn’t happen. Of course, it did happen around March 20, 2010 and it sent BA’s stock into the sink hole temporarily. The airline industry has had a rough go of it, and it hardly matters which airline or part of the world, oh sure there have been one or two success stories in all this, but clearly no one has broken the speed record. Nevertheless, some airline stocks have soared off the bottom as profits climb off the bottom of the recession, you know like Ford and the Bank Stocks.

Also in the last few weeks of 2009, Vice president Joe Biden said major innovation, green initiatives, will create jobs during his speaking tour, claiming the stimulus worked; and cited many jobs which have been created and many more, or quite a few more to follow. This is a positive spin on the economy from an administration that warned us of a double-dip if we didn’t stimulate and push up the economy.

The US dollar got a slight boost, oil was flat gold was down and Asian markets were also down. Like I said mixed economic indicators, which is better than all one-sided and the big fake out, catching businesses, investors, and job seekers off-guard. In fact during this period I noted a headline stating that: “Congress is considering passing a bill which would require cable companies to not raise the volume during advertisements.” Well, if that’s all Congress has to worry about, that too is a good thing, as it means less meddling in important matters, less change means more stability and happier markets.

If you will recall North Korea’s currency was crashing and they were calling for strict curfews and considering revaluation of their currency. Which means economic sanctions and future efforts are working to negotiate favorably for a “No-Nuke” deal, again, less bad-news, more stability in foreign affairs, trade, and global economic conditions. Of course, there was some negative news from next door; Mexico’s debt was downgraded just above junk status from BBB+ to BBB, which is not good for us or Mexico. On the economic climate talk front we saw poorer nations joining in at Copenhagen to try to push the rich nations to give them money for the global warming damages they caused (supposedly), while this kept many smaller nations engaged on climate issues, it was one of those not so good stories, divisive and problematic. That’s okay; we’ll take the good with the bad.

During this time we also noted that Homebuilders confidence level was slightly lower, but about what was expected. And this is good, as there were few doom and gloom predictions from economic experts in the sector, calling for another avalanche of challenges in real estate. In fact, one good piece of news was that the City Center in Las Vegas and the new casino was opening in the last week of 2009. – ARIA Casino – an $8.5 billion project; imagine that. One of the worst economically slammed areas is opening a new giant casino? That’s a good start to 2010.

On the consumer front, we noted that Best Buy beats earnings estimate in the third quarter of 2009, which was not expected. Extended warranty purchases were up 10% in Q3 and Q4 of 2009 according to the national retail Association in a report on auto sales. Christmas sales were basically flat, but not down, which was good news, very good news, signaling that 2010 would be a re-building year, instead of a disaster.

Why is all this important you ask?

Simple, because all good news is bad, and all bad news is scary. So, some good and some bad, means that in all the chaos and sector rotations, things are moving along as they should. Please consider this before your mind falls victim to the nay sayers and doom and gloom catastrophe crowd.



Finding An Appropriate Travel Document Holder

Nowadays, even though most absent-minded of traveller can just about get away with forgetting his travel documents at the point he’s going to need them. After all, with online booking tends to come e-tickets and the like, be that for flights, trains or almost any other type of transport you’re planning on using.

Airports, in particular, tend to have plenty of decent internet facilities, so if you forget, lose or damage a ticket, what’s the problem? Simply log-on, print off and check in. So, surely this makes the humble travel document holder virtually obsolete, right? Wrong.

The document holder, for at least one reason, has probably never been more important than right now. Security checks.

In the last decade or so, for obvious reasons, security checks such as passport control have become more stringent than ever. If there’s one thing you need to ensure all this runs smoothly, it’s a simple document holder.

If you managed to get away without one in the past and could simply shove your battered old passport in the back pocket of your jeans and happily saunter round the world barely giving that crease down the middle of your photo a second thought, you’re asking for trouble trying to do that nowadays.

Apart from the fact that many customs officials will now baulk at a creased passport (and even more so a photo) most newer passports are biometric in nature – in other words, they’re no longer just a few flimsy bits of paper with a poorly laminated mugshot of yourself glued onto one of them.

Nowadays passports tend to have electronic microchips embedded within them to authenticate the identity of the traveller.

So, if your passport’s spent the past couple of weeks in an old pair of trousers and been in a washing machine a couple of times, don’t be surprised if it’s not behaving as it should do when you get it to passport control.

For these reasons alone, a travel document holder is, frankly, one of the first things you should take on a trip.

They offer protection not just for your passport but for any of your travel documents. Make sure the holder you choose is robust, heard-wearing, offers decent value for money and is durable enough to hold an array of documents.

Maybe you’re travelling somewhere where you don’t need a passport. If that’s the case, I’d still recommend you invest in a good travel document holder. We’ve all experienced frenzied searches for our tickets on a train, or torn tickets, or spilled something on them. It’s not a pleasant experience, but with a decent holder, it’s not one you need to repeat.

Even if you can simply print an e-ticket off again should the worse happen, why bother with the hassle? Just stick all your important documents in a holder and be done with them. That way you can get on and enjoy your travels with that most calming of travel partners, peace of mind.

With a decent travel document holder you can head off on your travels safe in the knowledge that you have a something to look after the most important stuff you’ll need at any one point. Now, did you pack that toothbrush?

First-hand experience has taught me how overwhelming it can be to plan for a trip and often it’s the little things that can contribute to a stressful situation.



The Ultimate eCommerce Web Designers Trick

Either you’ll be able to go with freelance web designers or can hire total service web designers to get your internet presence, also called website. The very first reason to have your website is your engagement with the internet. There are lots of web designers out there. So when you’re looking to locate a fantastic web designer, the very first thing you’ve got to check is designing services that are quality oriented. Most reputable web designers know not to pick an internet host simply because they’re definitely the most popular or since they supply the cheapest web hosting.

The site designer may get the job done freely or even as a member of a company which is particularly into designing proficient stores. For instance, if you want non-profit website then non-profit website designers are the ideal choice for you. Moreover, flash designs might also be incorporated within the site to make it even more alluring to the clients. Designing an eCommerce website is an extremely professional undertaking. In case the website design of your site cannot pull and convert visitors, then it means your site needs improvement.

Being an owner of a company, you should select an eCommerce web designer that could comprehend the tasks of designing an eCommerce shop. A great designer is going to know that design and SEO go hand-in-hand. They are being snatched by agencies and large projects. They are creative people that need to think out of the box. A superb web designer ought to be in a position to comprehend the emerging trends in the market, the expected changes in web design, current and future trends as well as the most recent web development tools.

Your website design provider should use the ability of Social Media Marketing. Any expert web design company would help the consumers in many respects. An excellent web design company will have great search engine optimisation skills to publicize your website. It’s always preferable to opt for a great web design company that comprises of dedicated and seasoned employees.

So as to create a web site or an internet presence, one wants to employ a website design company. Also, make certain that the website design company ought to have a group of experienced web designers, developers, programmers and testers etc so that you are able to secure all kinds of services under one roof. A seasoned web design company is going to have a good portfolio of internet sites that they’ve created for different customers. New web design businesses are springing up all of the moment, but don’t be tricked by shiny sites loudly proclaiming their amazing services.

The Advantages of eCommerce Web Designers

The Web lets us market our services and products any place in the Earth, but to be able to actually earn a sale, we have to set a relationship that generates a sufficient amount of trust, confidence, loyalty and passion. Environmentally-friendly web hosting is getting more and more popular for business web sites appearing to implement an eco-policy. To rival a number of the biggest bands on the planet, websites have allowed bands the capacity to grow massive online fan bases through pay per view. The site ought to be downloaded as fast as possible. For example, the site of a company making and selling luxury goods needs to seem luxurious also.

If all the sites look alike there’s hardly any chance of the visitor remembering a specific website. Your website ought to have the ideal architecture with easy navigational keys. To acquire the excellent traffic at the site, it is necessary to create the website attractive. First and foremost you must seek out the video sites that will supply you the resources to make your own video. It is due to the fact that the site has to be unique. An eCommerce website is as fantastic as a digital store. eCommerce websites are designed in order to do the business needs.

A specialist site designer if technically sound enough may give a wholly different get until the site. A web site is your internet address which aids you reach customers in every corner of earth, no matter which corner you’re sitting in. In different cases you may employ your website for a lead generation tool where you don’t conduct financial transactions online. Yeah it’s true, your website is online but still you want to give a fantastic customer service online. There are several kinds of websites like eCommerce sites, social media sites, template-based sites, CSS websites and several more.

The Basics of eCommerce Web Designers

Our site brings you different types of explanatory videos to select from. Therefore, in case it’s not possible for the website to be made fully compatible with all browsers due to coding limitations, then the developer needs to understand the numerous types and versions of internet browsers employed by the majority of the website visitors. Creating your web site may be a tricky practice. Building an internet site is a very technical procedure, while designing an internet site is a very creative procedure. The internet site and social networking pages should complement one-another.



Influencer Marketing Is Now Bigger Than Digital Ads

Everywhere you look people are online looking at their phones and interacting with different social platforms.

If you haven’t noticed we are surrounded by influencer marketing on all four sides.

We inhale and exhale influencer marketing constantly every day and still many of us are not fully aware of what it really is.

While the world is modernizing and the people’s voice growing, we have broken through into a new era of digital marketing, a more natural type of marketing done through influencers.

Influencer content may be framed as testimonial advertising where they play the role of a potential buyer themselves, or they may be third parties.

It identifies the individuals that have influence over potential buyers and orients marketing activities around these influencers.

“Marketing with influencers is turning influencers into advocates of the firm.”

Before we go into any details about this type of marketing, one should clearly know what it is.

What is influencer marketing?
This kind of marketing focuses on an individual, rather than large groups of consumers to advertising the brand’s message.

The individual here is referred as the ‘influencer’ who is hired to get out the word for your brand.

In this game of influencer marketing, these influencers may be the potential buyers themselves.

They usually play the roles of content writers, journalists, bloggers, CEO’s, creative people, advertisers or advisers.

They are connected to other people around them and are looked to for advice and opinions and are regarded as influential.

Content marketing and social media marketing are regarded as the two major forms of influencer marketing.

How does influence marketing work?
Nowadays, users give more reaction to ratings on social media or opinions of a person rather than believing in advertisements.

This is made the basis of influencer marketing where an influencer will write about the products in their personal and social channels.

People tend to believe what the influencers have to say about something, over the media.

Many marketing companies don’t even have influence marketing on their radar as it such a unique method of the product. In many cases, it’s out of their control as more of an individual voice takes hold rather than the standard static corporate ad.

Digital ads are not given the same interactive and emotional response by the consumer.

The feedback and ratings on social media about a particular brand or product also adds greatly to the product or brand being showcased and is the new product placement platform.

Why is influencer marketing now bigger than digital advertising? & How did that happen?

Trust and honesty is a very important factor in marketing.

We all know which media we trust and distrust and in most cases just simply by the subject header.

Traditional media is scrambled with misinformation and the general consumer would rather interact with their products or services of interest on a social level.

Consumers do not buy goods or services unless they are completely assured that the product or service is perfect for their needs in every way.

It is believed that if you influence the mind, you have the world in your hands and that’s what influencers are doing.

Influencers have built up relations in order to gain trust to become, influencers. Much commitment and nurturing have gone into building those connections.

When it comes to building up relations and creating a positive message around a specific brand that is where influencer marketing has a higher standard compared to digital advertisements.

Let’s throw light upon, Influencer marketing as ‘THE NEXT BIG THING.’


  • As seen on: “Social Media”.


As the world has shifted to social media, consumers look upon at fellow consumers to inform their purchasing decisions.

Instead of looking at companies, as they did in the past, they now look at each other and at their favorite personalities, who are consolidating massive followings on YouTube, Instagram, Snapchat, Pinterest, LinkedIn, Twitter, Facebook, Google+ and other platforms.

The rise of the social media influencer has created a world of possibilities;

It has opened up a flood of new waterworks for brands to connect with consumers directly and on a larger scale through more organic natural marketing method of influence like a new age word of mouth.


  • Provides a better description with an Interactive messaging platform. With each social media interaction or reaction, it promotes the possibility for hundreds of more people to view your message through the social connections in their network.


While digital ads are solely comprised of precise information about the goods, an influencer approach to the market has its own ways of attracting people with all the accurate description and information about the products and services in a more interactive, consumer arena, that has an organic life to the message.

Influencers are trusted to provide the updated details of the products or services they are dealing with and the message can also be slowly released over many days weeks or months.

It is considered the job of an influencer to gather up all the points about the marketing campaign and forward that message to the consumers.

To ensure this, the influencers are often paid for their job. If not paid, then they are provided with incentives by the company they are working for or in some cases sharing content with their readership for no other motive than to educate and to encourage interaction among the network.

Unlike digital ads most of the time influencers are “not selling anything” and are simply sharing information to create a more positive network of influence or to encourage participation and interaction on topics that can truly help. They might choose to follow up through other methods of communication like an email newsletter to promote products or services an advertising services.

When comparing social marketing to digital ads, I sort of side by side comparison, a static digital ad does not provide depth as they comprise of banners and poster type ads and do not have any opinion oriented objective.

The old and outdated information may soon turn away consumers.


  • People are more likely to trust other people than advertisements


Influencer marketing has the concept of ‘word of mouth.’ This pretty much sums up how people get to trust the influencers. Where advertisements could be nothing more than made up stories or exaggerations in the sight of many consumers, people are likely to trust their fellow friends and society when they tell them about a certain product.

That’s when influencers form relations in order to promote the market;

The influencer campaigns help a lot in the process The earned trust helps the market to flourish, after all, marketing is based on gaining consumers trust so let’s have the consumers interact with the message.


  • Much simpler


Influencer marketing is a much easier and simpler way of marketing than the digital ad marketing.

Not only is the way of attracting people simpler but the way of actually putting it up does not require many efforts other than the creative element.

In this era where everything is made simpler by the internet, successful marketing has been made an achievable task by the social platforms and online facilities.

You write about it and post about it online and within minutes thousands of viewers are peeking into your blogs and journals.

The online facility helps to connect people worldwide.


  • Market grows faster


Apart from being a simpler way of marketing, influencer marketing helps to boost up markets at a great rate.


Everything should be made as simple as possible, but not simpler. 

– Albert Einstein


The influencer way of marketing has an advantage of doing wonders online which helps to connect influencers with people from all over the world.


  • Any queries about a product are immediately facilitated and generally much more appreciated than an email, support ticket response or any other type Q&A delivery.


May it be social media or content driven market, people get the answers to many of their questions about a product immediately in influencer marketing and much more view the comment responses making the viewership quite extraordinary.

In the case of social media marketing where the advertisement is placed on all the frequently used social sites, people get to know about other opinions about products, which greatly helps them sum up any purchasing decisions.

Apart from this, they are also connected to other people on the social media (which in this case acts like influencers) who tells them about many goods and hence solves many queries.

In the case of the content driven market, influencers are already there to respond to any queries of the consumers. This way any doubts about a product are removed.


  • It’s powerful. Yet simple.


Influencer markets are powerful in their own manner. The content shared by influencers is powerful and authentic. They have the ability to gain people’s trust and reliance, all that is needed.

Thoughts and opinions are shared through influencer markets and better relations are created even with consumers that live miles away.

“The marketing roots with any social platform are quite strong and are not easy to cut down.”


  • The writings can do wonders


All those bloggers, journalists, content writers, CEO’s out there portrays the market accurately through their writings which depend upon proofs, opinions, and ideas of many consumers.

These pieces of writings are much more convincing than the digital ads that consist of a couple of pictures and slogans. The writings talk about the feedbacks and opinions of other people and influencers which is a quality that digital ads market surely lags. We just might have seen the peak of the market for digital advertising and ads.


  • The advantage of videos


Digital ads that usually consists of banners and posters have become very less influencing when the social media is filled with videos about the products.

Living objects are automatically more attractive than still lives. Influencers have started making use of videos in their contents to influence the people which is turning out to be another plus point of the influencer marketing.


  • Celebrities as Influencers


Consumers are influenced greatly when their favorite celebrities post about a certain product.

This has become a growing area of influencer marketing that celebrities are used as influencers to attract people towards a specific product. Like television commercials, where celebrities are used as influencers, they are made influencers on social media nowadays where they post about how they have become the customers to a certain product.

This practice does not even require any convincing as many people will blindly believe in the quality of the thing when their favorite celebrity buys it.

No wonder, influencer marketing is taking over.


  • Online feedback


When influencer market is on social media the feedbacks of the consumers becomes very important for marketing purposes. The market grows with positive feedbacks, and similarly, it shrinks when the feedbacks are not in the favor of the goods and services.

People today believe greatly in the ratings and online opinions of the consumers.

Influencer marketing is largely driven by this concept of online ratings and participation and thus is rapidly growing.


  • Honest opinions


Consumers value opinions and ideas more than advertisements.

In the world of influencer marketing, the opinions of people act as influencers on the social sites and are just as important.

If not all then most of the feedbacks and opinions of people about a particular service or product are honest.

Finding honest opinions about a thing, a person, or a company is able to purchase the product.

In the case of digital ads marketing, there are hardly any opinions shared as the ad platform does not allow for such interaction.


  • Time efficient


Influencer marketing is instant and is purely based on the established relationship between the influencer and their network.



Purchase Only The Best Women’s Shoes In 2007

With spring right around the corner, you’ll want to look your best in just the right pair of shoes. Here’s a look at what’s hot in both dress and casual shoes for 2007.


Puma was founded in 1948 in Herzogenaurach, Germany. The company distributes this extremely popular footwear to over eighty countries. Puma seeks improved performance through technological innovation and works very closely with top sports figures. Puma is the global athletic brand that successfully fuses influences from sport, lifestyle, and fashion.


Born shoes are made from only the finest materials. They use the “Opanka” technique, a hand-sewn construction using the richest leathers, linings, and shock absorbing foam. The result is a very durable, lightweight, and flexible shoe. The DRYZ(TM) unique technical components work effectively together as a “total comfort” system inside all their shoes. The DRYZ system prevents moisture and heat build-up. This helps deter odor-causing bacteria and creates a healthy condition inside your shoes. It’s these components combined with a variety of deep rich colors that make Born shoes a welcomed addition to any footwear collection. Simply put, Born shoes and sandals are a work of art!

New Balance

New Balance shoes and sneakers are known worldwide as high performance footwear. They are also well known for comfort. The sneakers are the most technically advanced footwear available. The New Balance Company concentrates heavily on design, development, and testing of their high performance footwear. Rather than paying some high priced celebrity to promote their shoes, they prefer to devote all their resources toward developing the best darn shoe available. New Balance offers a large selection of sizes and especially wide width shoes. They manufacture several different styles of athletic footwear for just about any activity in today’s fast paced world. Whether it’s walking shoes, cross trainers, or running shoes, New Balance has just the right style for you. Ask anyone who owns a pair and they will tell you, the shoes speak for themselves.


Looking for fashion and comfort? Then you’re looking for Naturalizers. These shoes are renowned for having impeccable style and warmth. Naturalizer shoes are always at the forefront of fashion with a large selection that will suit practically everyone’s taste. Naturalizer footwear proves that great looking shoes can be very comfortable. Naturalizer uses advanced comfort technology to produce shoes you’ve come to know and love so well. Whether you’re looking for dress, dress casual, or athletic, Naturalizer has the right shoe for you.


Merrell has been providing outdoor enthusiasts with some of the finest footwear for over 20 years. Merrell encourages everyone to get outside. Whatever your outdoors activity is, Merrell has a shoe designed just for you. Whether you’re looking for the Merrell Chameleon, the Merrell stretch shoe, the Jungle Moc, or the all-leather hiking boots, you’re sure to find just the right pair.


Diesel is famous for cool and casual style. They are known for not following established trends or the latest fashion fads. Their shoe styles are fresh and original. They are always at the forefront of innovation with eye-catching colors, textures, and effects. Diesel design shows careful attention to detail and quality materials. The result is an outstanding product. The Company has made its presence known in over eighty countries with over 280 stores as a pioneer in shoe fashion.


Clarks is one of the oldest footwear companies in the world. The company has been manufacturing quality footwear since 1825. Clarks of England now manufactures approximately 35 million pairs of shoes annually. Clarks footwear is recognized the world over for its commitment to comfort and famous styles. Pioneering the comfort footwear concept, they have revolutionized the shoe industry with constant product innovation. Whether you’re looking for dress shoes, casuals, or sandals, Clarks is heavily committed to providing the comfort and style you demand.



Make Money Online by Blogging – How to Get Started

Explore the many ways to make money online by blogging with or without a blog, get paid to write reviews of products and services, and earn extra cash by writing articles, content and blogging for Google AdSense blog networks.

1. An overview on paid blogging
There are 3 main flavours of paid blogging – your own blog on your own domain and webhost, using a blog on a free blog service such as Blogger and creating a blog on a blog network. The work is the same. You get paid to write or blog about a product, service or anything required by a customer.

The amount paid varies greatly from US$1 to US$200 or more for about 50 to 200 words depending on advertiser requirement. The more popular or higher traffic your blog has, the greater your reach and therefore the higher you are paid. Terms vary in that you may be asked to write a single post from time to time or you may be contracted to blog a minimum of 1 post a day for a few weeks for a specified sum.

2. Blog requirements
Usually, there are certain requirements that your blog will have to meet before being accepted for assignments. Requirements vary with each paid-to-blog network. Generally though, paid-to-blog networks do not accept new blogs with little content and no readership base, so you will need to spend the first few weeks or months writing posts regularly to build up a sizeable amount of content.

You could buy articles or use free articles from various sources of course, but ultimately you will have to write your own unique content to keep readers coming back. It’s a lot of hard work.

Other requirements could be that your blog has to be several months old, be indexed by Google, be of a certain pagerank or have a certain amount of traffic. Blog content and writing standard also affect approval. If you do not own a blog, you may be asked to provide some writing samples for evaluation.

3. Using a free blog on a blogging service
Creating a free blog on Blogger, Live Journal, WordPress and other free blogging services is how most bloggers will start off. These sites are fine for personal blogs but if you have plans to monetize your blog and use it as a means to provide some form of viable revenue, it is best to register your own domain and host your own blog on a web host.

This is because you will have complete control over how you want to monetize your blog and have your own entity and identity eg. instead of Also, some paid-to-blog networks do not accept blogs created on a free blogging service.

4. Creating a blog on a blog network
If you do not own a blog, you can still earn from blogging. Some blog networks require you to create a blog hosted on their network with their revenue earned directly from advertisers, syndication or other means. Sites: Blogchex, Gather, DigitalJournal.

Other blog networks engage you as their freelance professional blogger where you have to commit to making regular posts. In such cases, the content you create could belong to the blog network and you will not be able to use your content anywhere else. These have very high journalistic standards and are difficult to get accepted. Sites: 451press, Blog Republic, Weblogsinc.

5. Posting on Google AdSense blog networks
Other blog networks who use Google’s AdSense programme to generate revenue are less restrictive in terms of topics to write about and tend to be less demanding when it comes to content quality and the reuse of content at other sites.

Bloggers are paid by Google AdSense from the number of clicks received on ads embedded in their posts. Therefore you must first sign up for Google’s AdSense programme before joining these blog networks. You also get paid for referrals. Payouts may seem too little to bother with but if you are active in many networks, the amounts add up. Sites: WriteNiche, WritingUp, Hubpages, Squidoo, Xoomba.

6. Setting up your own blog on your own domain
Buying your own domain costs about US$8 a year while buying a basic hosting plan costs from about US$5 a month. Choose a reliable web host which has a good uptime track record and customer service is important. You may have to be prepared to spend a little more to ensure some reasonable level of quality hosting.

Visiting a web host’s forum where members discuss the web host’s service will give you a good idea of its reliability but since most have a 30-day money-back guarantee, signing up to try would probably be the best way to go.

After building up a fair amount of quality content, you can apply to join professional blog networks if your blog meets the high standards of these sites: Blogburst, B5media, Orble,

7. Paid reviews
Some blog networks will assign offers to you from time to time and all you have to do is blog about the product or service and provide links as required on your blog. Other options of monetizing your blog may also be given such as placing banners and buttons or text links on your blog. Sites: PayPerPost, Blogsvertise, LoudLaunch, CreamAid.

Other blog networks provide a common platform to let advertisers select the blog they want to buy advertising space, links or pay for a review from the list of registered blogs. Sites: ReviewMe, ReverseLinks, Buzzbyblog, InBlogads, SponsoredReviews.

8. Variations of paid blogging
There are several offshoots of paid blogging which instead of writing about a product or service, you get paid for your knowledge on certain topics and for providing answers to questions asked by other members in the community. Topics range from business to automobiles to health. You will be evaluated by a test before being accepted but earnings could be substantially higher than regular blogging. Site: JustAnswer.

You can also earn by providing a writing service such as academic papers and resumes, or writing content for end users such as websites, magazines and newsletters. These pay more than the usual paid blogging and is the the way to go if you have the skills. Sites: Constant-Content, CyberEdit, Academia-Research,, AssociatedContent only accepts US residents.

9. Blogging for companies
Businesses recognise the blog revolution and even large corporations have set up blogs. Many look to freelance professional bloggers for their blog. Software development companies may require bloggers for gadgets and tech-related topics. A lifestyle magazine may require bloggers to write about the night scene in their city or updates on celebrity gossip. The scope is restricted only by your ability and time. Sites:,,



How To Make Sure You Choose The Correct Athletic Shoes

It can be mystifying when you are faced with finding an athletic shoe that is right for your needs. The most important things are to get shoes that are geared to your sport. This way your feet will be protected from the rigors of your activities.

Before buying an athletic shoe, try to match it up with the sport or activity you will be doing when wearing it. There is a big difference between using your athletic shoe for a pick-up basketball game and using it for a professional sport. The casual wearer only needs something to cover the feet and provide a little traction. A professional needs much more from an athletic shoe. For example, a person who gets out and walks every day will want a comfortable shoe to wear, certainly. However, a person who is in training to be a runner will need a better athletic shoe. The shoe must stand up to lengthy sessions of endurance training. As the runner works to get faster and stronger, a better athletic shoe will stand up to the challenges of the sport.

Without a good athletic shoe, a football player will have trouble making the sudden movements needed to change direction on the field. This is also true of basketball players; they make frequent and sudden movements as the run up and down the court. A fast-paced game can put any shoe to the test. With the right athletic shoe, football and basketball players can make these movements more easily. With basketball, it is the grip on the bottom of the shoe that is important to keep them from sliding around on the court. For sports players who play outside, such as football and baseball players, it is the cleat that does the job. The grips or cleats make the shoes safer as well. When a player is sliding, they can easily fall or overstretch muscles and tendons. Especially for those playing outdoors, this can be a severe hazard. Players are forced to play in inclement weather. When a baseball player runs on a rain-wet field, or a football player charges on a sleet-slicked field, it is the athletic shoe that can save them from the slip and fall.

It is important to choose an athletic shoe with care. When you go to a store that specializes in athletic shoes, they will be able to guide you to the right shoe for your activity. Whether it is a golf shoe, a running shoe, or a basketball shoe you need, you can find a special shoe made for that sport. Look for an athletic shoe with a sole that absorbs shock if you plan on doing a sport where you will be moving quickly. Make sure to get a shoe that fits your foot in every way. If your foot is extra wide or narrow, your athletic shoe should be also. It should conform to the degree of arch you have in your foot as well. You can only find these things out by trying the athletic shoe on. If you buy your athletic shoe from an online or catalog dealer, it is important to go with a company you can trust. If your athletic shoe does not fit, you need to be able to send it back for a different size. An athletic shoe can serve you well if you choose it wisely.