The current economic atmosphere has made the majority of Americans cling tight to their wallets like never before. People are less willing to spend money on the little things that are not vital to their existence. Everyone is looking for a bargain, and becoming and remaining a successful business owner is becoming more and more difficult.
At least that is how a lot of business owners think. A few business owners are thriving and prospering in the current climate, and what likely sets them apart from their counterparts who are failing is the courage to remember how they gained their success in the first place.
Marketing is key to most businesses, and if you are one of the fortunate few who does not require a marketing plan, please stop reading this now. For those of you that are seeking out new business, take heed of the psychology that determines whether or not a customer decides to do business with you instead of your competition.
This author has a deep and abiding love of guerrilla marketing. The act of physically seeking out business through telephone calls, promotional events, print advertising, and relentless footwork. These techniques have been proven time and time again to be highly effective, especially for those companies with the tenacity to do so on a regular basis.
There is a reason that big chain stores send out brochures and catalogs to their customers…they work! Take a visit to your local Wal Mart, and you will see dozens of customers doing their shopping based on what they found in an advertisement prior to paying a visit.
There is an old adage that says that you need to spend money in order to make money, and there is a tremendous amount of truth in it. It is vital that you present a prospective customer with something that makes a great first impression, and nothing makes a strong statement like a well designed, professional business card, flyer, or brochure to go along with your winning smile.
The following is a list of seven psychological reasons quality promotional products are a vital part of your business:
1. When someone is in the market for a product or service, they typically will seek out people who are good at what they do. Consequently, they believe that someone who is good at their profession is successful. They expect everything about a business to be perfect. Nothing shatters that mental perception more quickly than a poorly designed brochure or business card that was printed on your personal computer.